Our Mission

We are dedicated to providing comprehensive solutions to optimize hearing and vision abilities by combining technology and personalized service in a friendly, professional environment.

Our Vision

We are experts, advocates, and innovators in the fields of hearing and vision, serving the integrated needs of individuals and their families through state of the art facilities, programs, research, and technology.

Our Values

Respect, Openness, Quality, Innovation, Teamwork

After a blind person was involved in several fires during the late 1940’s, some Rockford Lions and their wives organized a monthly dinner for blind individuals at the Salvation Army Citadel. This led to the formation of the Winnebago County Association of the Blind (WCAB).

The WCAB approached the Lions in 1953 and asked for help building a center that would serve the blind in our community.  The Lions pledged to match whatever funds were raised and began their own fundraising efforts by selling roses.  Since then, local Lions Clubs sell roses each year to support the Center, which is often referred to as The House That Roses Built.

Old Center for Sight & Hearing BuildingThe first location at 625 Adams Street in Rockford, just South of Rural Street, opened in the fall of 1962 through the collaborative efforts of the WCAB and the Rockford Lions Club.  For 41 years, this building provided recreational activities, including bingo, bowling and swimming, and offered chair-caning services to the Rockford community.  

New Center for Sight & Hearing BudilingToday we are conveniently located on the east side of Rockford near the E. State Street exit on I-90.  Our nearly 24,000 square foot facility provides clinical, vocational, communication, retail, and recreational services to people with all levels of vision and hearing ability.  We serve 20 counties in Northern Illinois and Southern Wisconsin, and draw patients and clients from all over the region.